Osiris Labs mark
Osiris Labs Proposal Future Developments • New Zayed
Executive Osiris Strategy Journey Deliverables Governance Next Steps
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Slide 01
Osiris Labs
Full Marketing Arm Developer Brand + Compound Hero 12-Month Growth Plan

A 12‑Month Launch Journey for Future Developments
with the New Zayed Compound as the Hero

This is a slide‑deck website proposal designed to be shared, scrolled, and approved fast — with a system built for brand trust, qualified demand, and a launch moment that converts.

The Mission
  • Build developer credibility quickly (new developer brand).
  • Make the compound the market’s “talked‑about” project in New Zayed.
  • Convert awareness → leads → visits → bookings through a measured funnel.
The Outcome We’re Optimizing For
  • Brand awareness that feels premium and inevitable.
  • Sales volume driven by launch windows + phased drops.
  • Operational clarity (approval system + reporting + timeline discipline).
View the Journey See Deliverables How We Run It

Note: Launch timing shown as “Month 6/7” (flexible). Calendar locks after kickoff + inputs.

Slide 02

Executive Summary

We will build Future Developments as a credible developer brand — while making the compound the hero product through a launch system proven in Egypt’s most successful real estate models: Trust Engine → Demand Engine → Launch Moment → Momentum Engine.

What We Deliver
  • Full branding (developer + compound hero identity + key visual system).
  • Web + CRM + tracking + conversion journeys (WhatsApp + forms + calls).
  • Content engine + production (photo/video/CGI) for social + ads + OOH.
  • Launch event + activations + conferences/expos where strategic.
How We Win the First Year
  • Pre‑launch: build trust + waitlist of qualified buyers.
  • Launch: make attention peak and convert quickly with urgency windows.
  • Post‑launch: keep momentum with phased drops and progress storytelling.
  • Measure everything: lead quality, CPL, visits, bookings.

Success Metrics

Awareness

Reach, video views, brand search uplift, social growth, share of voice.

Demand

Qualified leads, CPL, lead-to-visit rate, visit-to-booking rate.

Sales Momentum

Bookings per drop, drop sell-through %, retargeting efficiency.

Scroll the 12‑Month Journey
Slide 03

About Osiris Labs

Osiris Labs operates as a strategic + creative growth partner — blending brand thinking with performance execution. We don’t just “make content.” We build systems that create demand, convert it, and keep it compounding.

Our Operating Style
  • Strategy-first → every asset has a job in the funnel.
  • Production-ready → fast, premium output with consistency.
  • Performance-led → testing culture, scaling winners, rotating losers.
  • Governance → approvals + reporting to protect speed and quality.
Selected Relevant Clients
  • Makadi Heights
  • G Developments
  • Iconic Developments
  • Driven Properties

(Case studies can be shown in the meeting or added as an appendix if needed.)

What makes this proposal different? ⌄
This is designed like a “launch operating system”:
  • Clear workstreams + deliverables.
  • Timeline discipline (month-by-month cadence).
  • Conversion infrastructure (tracking, CRM, lead handling).
  • Launch event + activations engineered to capture and convert demand.
Next: Strategy Model Jump to the Journey
Slide 04

Our Launch Strategy Model

We will build the developer brand for credibility — but the compound is the hero. Every channel and deliverable is mapped to one of four engines:

1) Trust Engine

Construction-backed credibility, proof points, partners, progress storytelling, PR.

2) Demand Engine

Waitlist system, CRM journeys, broker ecosystem, lead magnets, qualification.

3) Launch Moment

Teaser → reveal → launch event + OOH + performance surge → bookings window.

4) Momentum Engine

Phased drops, retargeting, activations, continuous content, conversion optimization.

The compound hero approach (and why it works in Zayed) ⌄
The developer brand must signal credibility fast — but buyers fall in love with the product story. We’ll keep Future Developments premium and trustworthy, while giving the compound a distinct, memorable identity:
  • One clear promise, three supporting claims, and proof points.
  • A key visual system designed to dominate OOH + digital.
  • A waitlist that feels exclusive (VIP / founding access).
View the 12‑Month Journey
Slide 05

12‑Month Journey

Launch target: Month 6/7 (flexible). This journey shows the work in the right order — so the launch is not “content-heavy” only… it’s system-heavy and therefore scalable.

Month 1 — Master Setup + Strategy Foundation
  • Kickoff workshop (goals, target segments, objections, positioning draft).
  • Project Command Center + file naming + decision log (speed + control).
  • Approval workflow (approval packs + single decision owner).
  • Measurement plan: KPI tree + UTMs + tracking blueprint.
  • CRM pipeline stages + lead scoring + routing plan (WhatsApp + calls + forms).
Output: a controlled delivery system + launch plan architecture.
Month 2 — Developer Brand + Digital Foundation Foundation
  • Future Developments brand spine: promise + pillars + proof points.
  • Developer visual identity (clean + premium, built for real estate).
  • Website sitemap + wireframes + copywriting + tracking install.
  • Social relaunch starter pack (credibility + consistency).
  • Sales enablement skeleton: FAQs + objection handling + scripts outline.
Output: credibility + infrastructure ready to scale the compound hero.
Month 3 — Compound Identity (Hero Brand) Pre‑Launch
  • Compound naming (if needed) + availability checks (EN/AR, domain, collisions).
  • Compound brand identity + key visual (KV) system for OOH + digital.
  • Hero messaging: 1 core promise + 3 claims + proof points.
  • Waitlist positioning: VIP / founding access.
  • Broker kit v1 (brand story + product synopsis + how to sell).
Output: a hero brand that can dominate attention and convert.
Month 4 — Pre‑Launch Demand Build Pre‑Launch
  • Landing pages + lead capture flows (WhatsApp + form + call tracking).
  • Content engine cadence (trust, lifestyle, education, reels).
  • Production: CGI baseline, masterplan snippets, early teaser assets.
  • PR: founder narrative + “why Future Developments” + credibility angles.
  • Paid media warm-up: awareness + consideration + retargeting pools.
Output: consistent awareness + growing waitlist + early intent signals.
Month 5 — Presence + Waitlist Acceleration Pre‑Launch
  • OOH booking + creative adaptations (dominance routes + minimal KV set).
  • Site branding: hoarding/fence branding + QR to waitlist.
  • Sales center experience plan (branding, screens loops, capture desks).
  • Influencer/creator seeding (premium tone + high-trust profiles).
  • Broker onboarding session + lead routing protocol.
Output: “inevitability effect” — the market starts to feel it’s coming.
Month 6 — Teaser + Reveal Prep (Conversion Infrastructure) Pre‑Launch
  • Teaser campaign drop (2–3 weeks): mystery → curiosity → intent.
  • Hero film script + production + cutdowns plan.
  • Sales deck + brochure + one-pagers + scripts finalization.
  • Lead ops “dry run”: forms, routing, CRM tags, call scripts, dashboards.
  • Launch event production plan locked (guest journey + PR plan).
Output: launch readiness + conversion operations tested.
Month 7 — LAUNCH Launch
  • Launch event(s): VIP Founders Night + public launch weekend.
  • OOH domination + digital surge + PR coverage wave.
  • Live content capture: highlight reel, testimonials, creator packs.
  • War-room optimization: lead quality filtering, visits booking, retargeting.
  • Launch window urgency: limited inventory + best payment plan window.
Output: peak attention + peak conversion.
Month 8 — Momentum Drop 1 Post‑Launch
  • Phase / drop release logic (scarcity + storytelling).
  • Retargeting expansion (video viewers, engagers, site visitors, CRM audiences).
  • Construction/progress storytelling launch (monthly series).
  • Expo / conference presence (optional) as an accelerator.
Output: launch doesn’t “cool down” — it compounds.
Month 9 — Optimization + Activations Post‑Launch
  • Activation program: broker day, VIP night, family open day.
  • Creative testing: new hooks, new formats, rotate winners.
  • PR milestones: “visible progress” moments + partnerships.
  • Sales enablement upgrades (real objections from live calls).
Output: higher lead quality and better conversion rates.
Month 10 — Momentum Drop 2 Post‑Launch
  • New phase/drop narrative (fresh angle, fresh urgency).
  • OOH refresh (selective) + premium digital OOH if needed.
  • Creator content wave: “reasons to buy” + “lifestyle moments”.
  • Broker incentives for priority inventory.
Output: second spike in demand + bookings.
Month 11 — Seasonal Push Post‑Launch
  • Year-end offers (if approved) framed as a premium advantage.
  • Storytelling campaign: family, future, belonging (brand warmth).
  • Lead-to-visit improvement sprint (scripts + offers + scheduling).
Output: strong finish + continued brand affinity.
Month 12 — Performance Audit + Year 2 Plan Post‑Launch
  • Campaign audit (creative, audiences, funnel economics).
  • Brand health check: search trend, share of voice, sentiment, awareness proxy.
  • Year 2 roadmap: drops calendar, content roadmap, budget strategy.
Output: a data-backed scale plan for the next cycle.
Next: Deliverables Approve + Kickoff Inputs
Slide 06

Deliverables

Comprehensive — but structured. Everything is grouped into workstreams so approvals stay clean and execution stays fast.

Branding (Developer + Compound Hero) ⌄
  • Future Developments brand spine + mini brand guidelines.
  • Compound brand identity + KV system (OOH, digital, print, events).
  • Messaging matrix: segment-based angles + proof points.
  • Brand templates: social, brochures, presentations, ads, signage.
Digital Infrastructure (Website + CRM + Tracking) ⌄
  • Web: sitemap, wireframes, UI, copy, development, QA.
  • Tracking: pixels, conversion events, UTMs, call tracking, WhatsApp tracking.
  • CRM: pipeline, tags, lead scoring, automation journeys.
  • Dashboards: weekly reporting + live launch monitoring view.
Production (Photo / Video / CGI) ⌄
  • Hero film + cutdowns (15s / 6s / story versions).
  • CGI: flythroughs, amenity renders, masterplan animations.
  • On-ground: drone, lifestyle, interviews, progress series.
  • Sales assets: brochures, one-pagers, screens, sales decks.
Performance Marketing (Full Funnel) ⌄
  • Awareness, consideration, lead capture, retargeting, visit booking.
  • Creative testing system: hooks library + rotation rules.
  • Lead quality feedback loop with sales.
  • Optimization cadence: weekly & during launch daily.
PR, Influence & Community ⌄
  • Founder narrative + credibility PR angles.
  • Media kits + press coverage waves (pre-launch, launch, milestones).
  • Creators/influencers: premium, trust-based approach.
  • Community activations and always-on engagement.
Events & Experiences ⌄
  • Launch event: VIP Founders Night + public launch weekend.
  • Activation program: broker day, VIP night, family open day, mall booth (optional).
  • Expos/Conferences: presence where ROI is justified (e.g., Cityscape-style moment post-launch).
  • On-ground branding: signage, backdrops, uniforms, print specs.
Next: Governance & Approvals Approve Scope
Slide 07

Governance (How We Keep Speed + Quality)

These are the only items we retained from the “manager notes” because they genuinely increase success: they prevent delays, protect quality, and make the first-year execution predictable.

Project Command Center
  • Structured folder system + naming convention.
  • Decision log (dated) to avoid backtracking.
  • Master timeline (one source of truth).
Approval System (No WhatsApp Chaos)
  • Approval matrix: what needs approval vs operational items.
  • One “Approval Pack” PDF per round.
  • Single client approval owner + response time expectations.
Measurement & Tracking
  • KPIs across awareness → leads → visits → bookings.
  • UTM rules + tagging + CRM hygiene.
  • Weekly performance reports + launch war room dashboard.
Content & Production Rhythm
  • Sprint planning (what we produce, publish, boost).
  • Batch shoots (one day → many assets).
  • Organic vs ads versions (creative efficiency).
Next: Inputs Needed
Slide 08

Next Steps

To finalize the launch calendar and begin production, we need a clean input pack. Once received, we can lock the timeline and start Month 1 immediately.

Inputs Needed (Client)
  • Unit mix + areas (typologies).
  • Target price band (rough) + payment plan logic.
  • Delivery stages + handover timeline.
  • Location pin + access points + nearby landmarks.
  • Amenities list + masterplan draft/renders (if available).
Kickoff Outputs (Osiris Labs)
  • Kickoff workshop + stakeholder interviews.
  • Finalized brand spine + messaging.
  • Timeline + approval system activated.
  • Waitlist & tracking framework ready.
  • Production plan + launch event concept draft.
Email to Kickoff Back to Top

Tip: Replace placeholder PDF link (assets/Osiris_Proposal.pdf) with your hosted file once uploaded.

References (Optional) ⌄

These are included as external references you can keep/remove depending on client preference: